At Aarsel Foods, we are passionate about bringing Indonesia’s finest nature-produced commodities to the world. As a dedicated export company, we specialize in high-quality products such as Crispy Fried Shallots, Palm Sugar, and Cinnamon, all sourced responsibly from Indonesia’s rich agricultural heritage.
Driven by our love for Indonesia, we are committed not just to trade, but to telling the story behind every product. Each item we offer reflects the tradition, craftsmanship, and natural abundance of the archipelago.
With Aarsel Foods, you receive more than just products, you experience a taste of Indonesia’s soul.
At Aarsel Foods, we craft ingredients that elevate everyday meals into stories worth sharing. From the crunch of perfectly fried shallots to the rich depth of palm sugar and warm spice of cinnamon, our products are rooted in Indonesia’s soil—and soul.
We don’t just source; we celebrate. Each item is grown with care, harvested with tradition, and crafted for modern kitchens around the world.
Whether it’s a humble home-cooked dish or a gourmet creation, Aarsel brings nature’s finest to your table—bold in flavor, rich in heritage.
Experience the taste of Indonesia, reimagined.
Crisp, bold, and ready to serve—our table-ready selections like Fried Shallots and Tempeh Crumble bring instant flavor and texture to any dish, no prep needed.
Sourced from Indonesia’s fertile lands, our heritage spices capture centuries of tradition in every stick, shard, and grain—pure, powerful, and naturally aromatic.
Selection
Our process starts by sourcing locally grown Indonesian shallots, known for their deep aroma and vibrant flavor. Only fresh, firm bulbs with a dry, shiny skin and no blemishes are selected. The shallots must be uniform in size for even cooking.
Preparation
Shallots are sliced into even, thin rings using high-precision slicers to ensure consistent thickness. This step is critical to achieving uniform crispiness during frying, and preventing overcooked or undercooked pieces.
Production
The shallot rings are fried in small batches using fresh, high-smoke-point vegetable oil (like coconut or palm oil) at carefully regulated temperatures. Stirring constantly prevents clumping and ensures a golden, even fry without burning.
Pre-production
The selected shallots are cleaned in cool, filtered water to remove dirt and residual soil. Then, they are carefully peeled—either manually for artisanal batches or with peeling machines for larger scale—without bruising the inner layers.
Processing
Before frying, the sliced shallots are partially dried using a low-temperature dehydration process. This reduces moisture content, allowing for lower oil absorption, improved texture, and extended shelf life.
Packaging
Once golden-brown, the fried shallots are drained and cooled in humidity-controlled rooms to retain their crispness. They’re then packed in airtight, UV-resistant containers or vacuum-sealed bags to preserve flavor and crunch until opened.
"Every bite brings me back to the kitchens of my childhood. The fried shallots are unbelievably crisp, and the palm sugar melts with such depth. Now that I've been living abroad for the past decade, Aarsel Foods doesn’t just deliver flavor—it delivers memory. Truly artisanal."
"As a chef, I’ve tasted flavors from all over Asia—but there’s something deeply honest and unforgettable about Aarsel Foods products. Their fried shallots and sambal instantly reminded me of street food warmth, yet speaking global quality. I now use their products in both my home kitchen and restaurant. I'm hooked."
"In the hospitality industry, inconsistency is expensive. What I appreciate about Aarsel Foods is not just their flavor authenticity—but how every product meets the exact same high standards. Their heritage spices are now core ingredients in our kitchens. Our chefs love them, and our guests notice the difference."
Let’s Talk Needs
We start with your inquiry—by email, WhatsApp, or trade fair. Our team reviews your product needs, volume, and destination.
You’ll receive a detailed quotation including specs, MOQ, pricing (FOB/CIF), lead time, and shipping options.
Sample & Confirmation
We send curated samples so you know what to expect. Once approved, you confirm the order with a Purchase Order.
We issue a Proforma Invoice and finalize payment terms to reserve your production slot.
Production & Packaging
Freshly made products go through strict QC. We pack using export-grade materials—sealed jars, pouches, or cartons—ready for global transit.
Custom labeling or barcodes available on request.
Shipping & Documentation
We arrange delivery to port and handle export documents—invoice, packing list, COA, phytosanitary, etc.
Digital tracking and support provided until goods reach your destination.
To become a leading global partner in natural Indonesian commodities—recognized not only for our exceptional quality, but for our purpose.
We aim to empower local farmers and producers by connecting their craft to the world, ensuring that every product we share reflects the richness of Indonesia’s land and the hands that shape it.
Through sustainable practices, ethical trade, and enduring relationships, we envision a future where Aarsel Foods is more than a supplier—it’s a symbol of trust, integrity, and the soulful taste of Indonesia.
At Aarsel Foods, every product tells a story—of fertile Indonesian soil, time-honored techniques, and the people who bring them to life.
We specialize in two thoughtfully crafted categories:
🔸 Table-Ready
Convenient, flavorful, and made to elevate any dish—our ready-to-eat line includes crispy fried shallots, garlic chips, seasoned coconut flakes, sambal bawang, and fried tempeh crumble. Perfect as toppings, side dishes, or instant flavor boosts.
🔸 Heritage Spices
Rooted in tradition, our spice selection is curated for authenticity and quality. From sun-dried cinnamon sticks and aromatic star anise to pure palm sugar and turmeric, these ingredients are the foundation of Southeast Asian flavor.
Every item is sourced responsibly, processed with care, and packed for global standards—bringing the soul of Indonesia to every plate.
At Aarsel Foods, we believe flavor should be effortless and exceptional. That’s why our products are ready to elevate your dish—whether it’s a comforting bowl of rice or a Michelin-level creation.
Each ingredient is crafted with care, rooted in tradition, and designed to complement your culinary journey.
Table-Ready Convenience
Our table-ready range offers premium toppings and side flavors with no prep needed—just open and serve.
Trusted by Chefs & Homes Alike
We supply world-class kitchens and humble dining tables across the globe.
Versatile Pairings
From street food to gourmet plates, our flavors are endlessly adaptable.
Natural, Clean, Honest
No artificial flavor. No preservatives. Just pure, honest ingredients you can trust.
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Golden Fried Shallots
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Frozen Vegetables
Palm Sugar
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Komp. Plaza Kelapa Gading, Rukan Inkopal Blok C No. 51, Kelapa Gading Barat, Jakarta Utara, Indonesia.
(+62) 0851-2116-8911
© 2025 – PT Semesta Aarsel Rejeki
